# Laszlito — Orlando F. Ruiz

> Portfolio and case studies of Orlando F. Ruiz (Laszlito), a Creative Director and illustrator based in Barcelona. He builds brands that stick — having scaled creative teams at WeTransfer and Typeform serving millions of users — and is currently building Momotaro.app while shaping Monumental and Nternet.company.

Orlando started a design studio in Spain in 1995, worked through two startup acquisitions, and helps companies bridge the gap between what they say and how people experience them. A six-year contributor to Monocle Magazine (2012–2018), with illustration work featured in The Wall Street Journal, The Guardian, El País and El Mundo. Laus Award Bronze 2026 for the Momotaro Focus Timer.

- Based in Barcelona, Spain
- Expertise: brand strategy, brand identity, creative direction, art direction, design systems, product design, illustration
- Contact: hola@laszlito.com

## Pages

- [Home](https://laszlito.com/): The work — a grid of selected projects and case studies.
- [About](https://laszlito.com/about.html): Full biography, career history, expertise, awards, and contact details.

## Case Studies

- [Momotaro](https://laszlito.com/momotaro.html): Focus timer for iPhone — product design and brand. Winner of the Laus Award Bronze 2026.
- [Monumental](https://laszlito.com/monumental.html): Brand identity for a construction robotics company.
- [A Message from Earth](https://laszlito.com/message-from-earth.html): Reimagining NASA's Golden Record for WeTransfer, in collaboration with Stink Studios.
- [Mr Griffin](https://laszlito.com/mrgriffin.html): Editorial design — book covers for the Mrs Danvers collection.
- [Owa Yurika](https://laszlito.com/owa-yurika.html): Brand identity for a London–Japan luxury sustainable children's wear house.
- [Suro](https://laszlito.com/suro.html): Brand identity and illustrations for a wine shop in the Empordà.

## More

- [Listened](https://laszlito.com/listened.html): A regularly updated log of what Orlando has been listening to, via the Last.fm API.

## Links

- LinkedIn: https://www.linkedin.com/in/laszlito/
- Instagram: https://www.instagram.com/drawlikeamonkey/
- Threads: https://www.threads.com/@drawlikeamonkey
- Cosmos: https://www.cosmos.so/laszlito