Previously known as Terraform, the company sought a rebrand to better align with its revolutionary approach to construction, which utilises autonomous, electric robots to enhance the efficiency, safety, and aesthetics of building processes.
Monumental recently announced a significant milestone with a $25 million funding round co-led by Plural and Hummingbird. This investment will fuel the scaling of its AI-powered, autonomous construction robots across Europe, solidifying its position as a leader in innovative construction technology.
The rebranding to "Monumental" has positioned the company as a pioneer in the construction industry, ready to tackle the challenges of modern housing needs with a blend of advanced technology and thoughtful design. The new brand identity conveys both the innovative capabilities and the reliable, established nature of the company.
Right from the start, when we were shaping the brand, concepts like heritage, Amsterdam, and innovation were at the core of our discussions about what Monumental embodies. We drew inspiration from the De Stijl architectural movement and the historic industries that have shaped our modern world.
The philosophy behind the Brutalism movement has greatly influenced us, conveying the image of an established, uncompromising company. This aligns with Monumental's vision of affordable housing, where we envision a future where everyone can access high-quality, affordable homes in both beautiful cities and charming villages.
We carefully crafted and considered a long list of names, all revolving around the themes of innovation, craftsmanship, and heritage. The founders were determined to avoid a name that felt like a typical startup. Instead, we looked to established names for inspiration, such as Agfa, AEG, Standard Oil of NY, Ford Corporation, and AT&T.
It was an arduous and lengthy process that culminated in the name 'Monumental.' It felt natural and obvious from the start. It seemed as though the name had always been waiting for us. When pitched both internally and externally, the reception was consistently astounding.
Additionally, 'Monumental' meets our criteria for easy pronunciation in various countries and markets, ensuring instant recognizability and memorability.
